Beloved by generations..
The groundbreaking products Silver Cross makes today are the result of over 140 years of great British design, engineering and innovation.
We're uncompromising on quality, meticulous about craftsmanship and forever motivated by game changing design. Even the smallest details are crucial. We don’t take our eyes off them for a second.
A long history

Established 1877

The Royal Connection

Rolls-Royce of Prams

A Household Name

Record Setting Wayfarer

Global Expansion

Micralite Joins Us
Globally recognised
Since William Wilson wheeled out the first coach-built model from his Yorkshire workshop at Silver Cross Street, Leeds in 1877, generations have given their children a daily look at the world from prams and pushchairs bearing our logo.
Our name still stands for all those principles that William would have held dear. Uncompromising quality. Painstaking craftmanship. Practical design.